PIONEERING PRIVACY-SAFE, PSYCHOMETRIC AI-POWERED MARKETING
Pinpoint’s proprietary, first-party personality data distills 70 years of scientific research on the motivations behind consumer decisions. Our technology also advances digital psychometrics developed at Stanford, Wharton, and Columbia.
The Management Team
Avi Tuschman, Founder and CEO
Avi Tuschman is a StartX entrepreneur and an internationally recognized expert in heritable psychometric traits.
Before founding Pinpoint, he advised corporations, banks, and 18 heads of state on shaping public opinion. Halfway through this career, he completed a graduate degree at Stanford University, where he sought out the best data for making individual-level, forward-looking predictions. This inquiry led him into the field of quantitative psychology.
Tuschman later wrote the first bioscience book on heritable psychometric traits, which was published through Prometheus / Random House in 2013. The book received praise from top science writers and coverage in mainstream and peer-reviewed media from 24 countries, and it has been published in paperback, Audible, and Chinese-language editions.
Tuschman founded Pinpoint to develop the emerging field of Psychometric AI in a privacy-safe direction, and to make this scientific standard in people data easy to use and optimize in scalable commercial applications.
Wei Hsu, VP of Engineering
Wei Hsu is a Stanford Computer Science alumnus and a full-stack engineer specialized in developing highly scalable applications. He led the engineering teams of his previous companies through two acquisitions. Previous to Pinpoint, Hsu was a team member at a venture originally seed-funded by Facebook, where he managed a ten-person team as Director of Engineering.
In his free time, Hsu is a dedicated fan of Stanford Football and also loves third-wave coffee shops.
Annalyn Ng, Senior Data Scientist
Annalyn Ng completed her undergraduate studies at the University of Michigan, and her MPhil degree at the University of Cambridge. Previously, Annalyn worked at Disney Research on various projects examining the psychometric profiles of consumers. She has also worked with the Singapore government to build predictive models for fraud and labor matching.
Annalyn is the co-author of the book, Numsense! Data Science for the Layman, which is available in over 5 languages and is used in courses at universities like Stanford and Cambridge.
Martha Kloko, RVP of Sales
Martha is a highly motivated sales leader with over 15 years’ experience working with both brands and agencies to deliver strong and effective marketing solutions. Most recently, Martha spent nine years pioneering effective applications of transparent second-party data. Her strong knowledge of the retail, programmatic, and data landscapes have led to three President’s Club awards, both as an individual contributor and as a sales leader. Prior to her career in sales, Martha worked in the arts as a theater producer and managing director of a non-profit theater company.
Martha is a pop-culture enthusiast and prides herself on being a winner of the Newly Wed game show.
Sriram Rathinavelu, Senior Full Stack Engineer
Sriram Rathinavelu is a full-stack web developer with over 10 years’ experience. He has worked in all tiers of application development, including front-end, back-end, infrastructure, and operations.
Sriram holds a master’s degree in Computer Science from Arizona State University, where he wrote his thesis on Skylines Personalization. In his free time he enjoys soccer, audio books, anime, and working out at the gym.
Sarah Macpherson, Project Manager
Sarah completed her undergraduate studies at UCLA, majoring in Neuroscience. She has worked in laboratories at both UCLA and Stanford, working on a range of topics from decision making, to Neuroradiology, to functional brain mapping. In addition to her academic experience, Sarah has worked in the biotechnology sector, contributing to a team creating implantable neurostimulators for epilepsy. She also worked for the UCLA Grand Challenge Initiative to cure depression, supporting both research and administrative functions.
Doug Randall, Senior Advisor
Doug is a thought leader, advisor, and coach on strategic planning, leadership, and narrative-led communications. He has over 25 years of advisory and operating experience.
Doug is a results-oriented leader who helps organizations grow, thrive, and effectively manage disruptions that may come from inside or outside their organizations. His work includes leading scenario planning programs, developing compelling strategic narratives, and executive coaching. He serves organizations of all sizes: start-ups, publically traded companies, foundations, and he was previously an advisor to the White House under the Obama Administration. His clients include Bank of America, Hewlett Packard, Aera, Genomic Health, Omidyar Network, the Gates Foundation, and dozens of similar organizations.
Doug is the founder and past CEO of Protagonist, the Narrative Analytics company. The Protagonist platform uses natural language processing and artificial intelligence to identify public opinion and to generate compelling narratives on issues ranging from climate change to financial product marketing. Before Protagonist, Doug created and led Monitor 360, a cross-disciplinary consultancy that designed and developed analytic methodologies including the Master Narratives platform. Master Narratives are the deeply entrenched stories that resonate with key audiences. Before that, Doug was a managing partner at Global Business Network and the Monitor Group, the global strategy consultancy.
Doug has lectured at the Wharton School, Stanford University, and National Defense University on strategy, narratives, leadership, decision making, and negotiations. He graduated from the University of Pennsylvania and has an MBA from the Wharton School. He served as a committee member for the National Academy of Sciences “Understanding Narratives for National Security Purposes” study.
Doug is a past board member of Young Presidents Organization (YPO) and the Kitchen SF. He is currently a member of YPO, teaches meditation and yoga, and resides in San Francisco.
Zack Lynch, Board Member
Zack Lynch is Co-Founder and General Partner at JAZZ Venture Partners. JAZZ invests in companies that extend the boundaries of human performance — improving how we live, learn, work, play, and experience the world. JAZZ seeks breakthroughs at the intersection of cutting-edge neuroscience and digital technology that are increasingly influencing the human experience, such as augmented reality, immersive gaming, artificial intelligence, and closed-loop human-computer systems.
JAZZ portfolio companies are unlocking human potential in broad markets, including health, mind-body wellness, accelerated learning, training, sports, entertainment, and the enterprise. Zack is also the author of the best-selling book The Neuro Revolution: How Brain Science Is Changing our World, published by St. Martin’s Press, which takes a 50-year view on how neuroscience is impacting humanity.
Paul Longhenry, COO
Paul Longhenry is a tech leader and innovator with over 20 years’ experience scaling disruptive growth-stage organizations in the martech, adtech, and mobile application markets. Paul enjoys bringing strategic commercial and product discipline to rapidly evolving tech sectors in operational, advisory, and investor roles.
Prior to joining Pinpoint as COO in early 2019, Paul served as SVP Strategy, Corporate and Business Development for Tapjoy, a leading monetization and performance advertising platform for over 40K mobile applications. As a product strategy and commercial leader through 8 years of Tapjoy’s development, Paul helped to navigate the complex adtech / martech ecosystem and drove three successful acquisitions that cemented the company’s platform differentiation.
Previously, Paul was an early-stage investor with both D.E. Shaw Ventures and 3i Venture Capital. Earlier in his career he also held private equity, investment banking, and business development roles.
Evan Zamir, VP of Data Science
Previous to Pinpoint, Evan Zamir spent three and a half years as one of two data scientists at Skout, one of the world’s largest location-based social-networking and dating apps. In this role, he worked across a wide-variety of challenges with numerous tools, including the automation of picture moderation via deep-learning models, up until the company’s acquisition by MeetMe.
Before moving into industry, Zamir taught for five years as an Assistant Professor at Georgia Tech. He has a BS from Johns Hopkins, a PhD from Washington University, and a Postdoc from the University of Kansas Medical Center, where he studied the biomechanics of embryonic tissues, including the heart, through various experimental, imaging, and computational methods.
Courtney Griffin, RVP of Sales
Courtney has over ten years’ experience in AdTech sales, most recently in her position as Regional Vice President, West Coast, of OwnerIQ, the leader in transparent second-party data. At ownerIQ, Courtney re-energized the San Francisco office, nearly doubling revenue in her first year. She then repeated the process for the Los Angeles/Southern California territory, transforming the Western Region into a profitable and robust division for the first time in company history. Courtney was a President’s Club award winner on three different occasions, as both a seller and as Vice President. She was instrumental in the Strategic Planning and overall direction of the company during her tenure with the organization.
Prior to ownerIQ, Courtney held sales and sales management positions at Sizmek and AdGooroo, now a WPP company. She is a graduate of DePauw University, where she attained her Bachelor of Arts degree in Philosophy. At DePauw Courtney played for the Division III women’s tennis program, with the team being ranked as #1 in the nation. In her spare time, Courtney leads and is a co-founder of a 100+ person Burning Man camp organization.
Aviv Nagpal, RVP of Sales
Aviv has worked in video, display, and performance advertising since 2005 and has a bird’s-eye perspective on brands’ digital-marketing strategies. Aviv has been recognized as a top-performing sales leader, selling media and SaaS solutions to the industry’s top brands and platforms. He has helped grow startups from 5 people to over 400, while managing sales and business development teams globally. Previously he was the Global Director at Impact, a growth-marketing and fraud-detection platform. In his free time, Aviv enjoys learning about technologies that will improve our future.
Manuel Ponce de Leon, Senior Product Manager
Manuel brings nearly 20 years of experience driving vision, development, and execution of innovative tech solutions across different geographical markets over the entire advertising supply chain. A lover of all things ad tech, he has a passion for leveraging human expertise and enhancing execution through machine learning, particularly when applied to creative production and optimization across audiences. A graduate of the Dublin Institute of Technology, prior to Pinpoint Manuel held different product leadership roles in companies like DoubleClick, Google, and Adobe, where he helped pioneer technologies like in-stream video and data-driven ad units, among others.
Farhan Hormasji, Senior Data Engineer
Farhan Hormasji has worked as an engineer in various software related roles for the last six years, most recently on Content Recommendation and AdTech related projects as a Data Engineer. He enjoys solving complex problems at scale, and developing tools that make data more accessible to all. An Eagle Scout, Farhan spends his weekends enjoying the outdoors.
Kenton Knoepfler, Sr. Customer Success Manager
As Senior Customer Success Manager and Data Advisor, Kenton Knoepfler brings over 12 years’ experience in the advertising space, leading teams focused on Customer Success and driving retention through data analysis. With a keen understanding of process efficiencies and data-driven decision making, Kenton brings a track record of significant savings and gains, rapid operational development, and right-fit infrastructure that scales with organizations.
A graduate of The Ohio State University, Kenton has worked for such leaders in the advertising space as Sharethrough, Turn (Amobee), RocketFuel (Sizmek), and DoubleVerify.
Michele Dundas Macpherson, Board Member
Michele is a serial entrepreneur who enjoys building companies. Before joining Pinpoint, she was the COO and CFO of Discern, a fintech data-analytics startup specialized in delivering non-obvious insights to investors and corporations.
In her position as General Manager of NCR’s Entertainment Division (acquired by Outerwall), Michele acquired The New Release and integrated this startup into NCR’s existing infrastructure. Previous to this, she was a Senior Vice President of DVDPlay, which was acquired by NCR and became part of its Entertainment Division.
Michele was also SVP and CIO of ActivIdentity (acquired by Assa Abloy), and SVP of Encentuate (acquired by IBM). She worked with The Boston Consulting Group and CSC Index, consulting to Fortune 100 companies on strategy, mergers and acquisitions, and operations.
Michele holds a Bachelor of Applied Science in Electrical Engineering from the University of Waterloo, and an MBA from the Stanford Graduate School of Business.
StartX, the Stanford University-funded accelerator
JAZZ Venture Partners, Unlocking human potential
Larry Ruff, Vice Chair, Board of Directors, Fair Trade USA; Advisory Board Member, Smart Story Technologies; Former Global Marketing & Chief Strategy Officer, Levi Strauss & Company
Alex White, VP of Product, Sharethrough
Fred Harman, MP at Oak Investment Partners; Boards of Brit Media, Group Nine Media, Leaf Group, Enjoy, Rebel Mouse, Thrive Global, sovrn; Co-Owner of Golden State Warriors
Steve Dow, Board of Dataminr, ALDR, Arterys; founding board member of Citrix
Mark Templeton, CEO of Citrix from 2001-2015; Boards of Arista Networks (ANET) and Keysight Technology (KEYS)
Guy Saperstein, Retired Civil Rights Attorney; Past President of The Sierra Club Foundation
Larry Diamond, Senior Fellow, Hoover Institution and Freeman Spogli Institute for International Studies, Stanford University
Customer-Facing Data Scientist
Senior Account Executive
Senior Data Engineer
Senior Data Scientist
Senior Full Stack Engineer
Sales Team, New York
Sales Team, Los Angeles
Sales Team, Chicago
PINPOINT IS ALWAYS ON THE LOOKOUT FOR TALENTED DATA SCIENTISTS, ENGINEERS, AND BUSINESS-DEVELOPMENT PROFESSIONALS.
If you’re passionate, laser-focused, self-motivated, highly collaborative, and interested in contributing to the future of personalization and people predictions, fill the form here and send a cover letter and CV.
CHECK OUT WHY THE MOST COMPETITIVE CAMPAIGNS IN THE WORLD ARE NOW USING PSYCHOMETRIC ADVERTISING.
Stanford Professor Michal Kosinski discusses the research behind big-data psychometrics at the Computer History Museum
Pinpoint CEO Avi Tuschman delivers a keynote on psychometric advertising at the El Dorado Festival, organized by the Colombian representative of the Cannes Lions, in November 2017.
“The Most Powerful Tool in Social Media”: On quantifying the boost in returns from a commercial application of psychometric targeting, using just one dimension.
Pinpoint CEO to speak at “a mind-bending AI & Tech Summit on how our present and future world will be enlightened by AI – Artificial Intelligence.”